October 4 | 12:30 PM
A film’s relationship with its audience often begins as early as when the film goes into production, where planning and implementing an impact strategy runs parallel to the journey of a film. Join us for a timely discussion on the increasingly important world of “Impact Producing”—what it is, why it’s important to budget for it, and what makes a good impact producer. Learn how you can incorporate and measure social impact across various stages of your film’s journey, from development to exhibition. Hear from experts in the field and learn from case studies to discover ways to transform passive audiences to active participants.
Pulkit Datta is a film producer, director, programmer, and community organizer. He has worked on the creative development and production of a range of international projects, including scripted films, documentaries, commercials, short films, music videos, and impact and multimedia campaigns. Pulkit is active in the filmmaking community, setting up incubator initiatives for South Asian filmmakers, and as a member of Asian American Doc Network, Center for Asian American Media, and as an alum of IFP and the Impact Partners Producing Fellowship. He serves as a consultant and programmer for several film festivals and events working towards greater South Asian inclusion in the mainstream. He is also the Artistic Director of the Tasveer South Asian Film Festival, which is part of the Coalition of South Asian Film Festivals (CoSAFF) 2020, as well as on the programming team of AAIFF43.
Cecilia R. Mejia is a first-generation Filipino-American born and raised in Brooklyn, New York. She has worked in development for non-profit organizations, including NGOs at the United Nations. She has a master’s degree in Public Administration and Affairs and is a graduate of the Columbia Business School’s Emerging Nonprofit Leaders Program. She’s worked with several grassroots organizations focusing on underrepresented communities, which led to her working in film. Cecilia has produced a number of short films focusing on critical social impact issues. She’s the lead producer of the upcoming Award-winning, Sony-acquired feature film Yellow Rose, a Social Impact Producer of the award-winning doc Call Her Ganda, and Co-Producer for Array Studios acquired, Lingua Franca. Cecilia is combining her love of film and social impact work with under-resourced youth through her non-profit organization Art of Me as the Creative Director. She was recently featured in Forbes for her work.
Suzan was born and raised in the Caribbean. Broadcast includes – Independent Lens, PBS, World Channel, Lincoln Center. BAG IT – winner of the Britdoc Impact Award, televised in over thirty countries. URANIUM DRIVE-IN – Sundance Institute, Good Pitch and Hot Docs Pitch Forum. Documentary Excellence by the Alliance of Women Film Journalists. MASSACRE RIVER – ITVS funded, Latino Media Market, Points North Fellowship, and IFP Spotlight on Documentaries. Suzan became Festival Director for Mountainfilm festival in Telluride, Colorado in 2017.
Megan leads Picture Motion’s social impact experiences team and focuses on creating meaningful strategy and activations. She’s recently led impact campaigns for Netflix’s Athlete A, Patagonia’s Public Trust, National Geographic’s Rebuilding Paradise, and has previously ran initiatives for JR and TIME Magazine’s Guns in America, Hulu’s 2019 Oscar-nominated film Minding The Gap and Oscar-shortlisted film Crime + Punishment, National Geographic’s One Strange Rock and America Inside Out. Prior to Picture Motion, Megan spent five years at true[X], an ad tech company acquired by 21st Century Fox in 2014, leading experiential campaigns, marketing analytics, and implementing operations focusing on the attention economy.
Sahar Driver, PhD (she/her/hers) is a documentary impact and engagement strategist. In her work she helps filmmakers, funders, and movement leaders advance their strategic use of film and media to support meaningful and sustainable change on a range of issues. Campaigns and projects that she has contributed to have gone on to influence public discourse and measurable change related to aging and eldercare, immigration, racial justice, worker advocacy and more. Sahar is also an educator and researcher and a consultant to Firelight Media, the Ford Foundation, and the Hartley Media Impact Initiative at Auburn. www.SaharDriver.com